By now, you probably know how important it is to have a solid, well-written business plan as the foundation for your business. This means taking advantage of the newest and most advanced social media marketing techniques out there before they become old news and learning new ways to use the old news that’s still fresh.
Marketing companies specialized in social media are not always a good solution. A number of these companies are scams that prey on business owners who have no experience with Internet marketing. By creating fake social media accounts with programs that automate the process, these companies vastly inflate their statistics. Your advertisement it then rarely seen by a real person despite the view count and the large amount of money you have paid the social media marketing company.
Give your followers special offers. Add in something that no one else is offering to get people to want to like your page. For instance, launch a contest via social media. Another option would be to give followers a special price or discount on services and products. This is also a great place for you to post important announcements.
Make your site more social media-friendly with comments, ratings and favorite lists. Giving your visitors these tools enables them to participate in the process.
You want to do more than just pushing products to get a lot of people to follow you. Instead, provide valuable content articles or links to other high-quality sites that provide useful information for your product area. Ask people questions, have a few contests and put some photos up. Keep your followers interested and engaged. Try to get them to talk about your product instead of just putting it out there. The focus should be on communicating the non-monetary value of your products. How does your brand make your customers feel, and how does it fit in with their unique lifestyle?
Rome wasn’t built in a day, and neither will your social media presence. You may not get thousands of followers in one night. Some profiles on the social media sites will go viral quickly, but this should not be expected as it is not the norm. If you are patient and diligent, success will happen.
Twitter has a lot of cool tools you can use for social media marketing purposes. Check out Twellow and Tweepi. These tools help you identify users you want to target, as well as “influencers” that set the tone of interactions in your niche. Make a strategic list of those you want to follow and try to get them to subscribe to the updates you offer as well.
What you’ve read here should be a huge help toward getting you the results you desire, so ensure that you use the tips in your own social media marketing strategies. It is not as hard as it looks, and the rewards can be significant.