How often do you read your email? Maybe you are similar to most people, who look at their email numerous times each day. When you run a business, there’s no easier way to reach out to your target audience than email. Keep reading for valuable tips on how to capitalize on the ease and simplicity of an effective e-mail marketing campaign.
You should not send out emails unless you have the authorization to do so from your customers. Otherwise, your spam complaints will increase, and, you may even lose customers over it completely.
Before sending any emails, be sure to proofread them thoroughly. Be certain that your newsletters and emails contain no errors. You should also test the layouts of your emails to make sure they are displayed properly on different browsers and devices. Be sure that if there are links in the email you test them first.
Keep track of the subject lines on e-mails that get opened and those that do not. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This lets you know which subject lines are successful and which need some work.
Keep your style and format the same for each email you send out. Your emails should all feature the same colors and company logo. Use a readable font as well. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. A recognizable brand is an important marketing factor, especially with e-mail marketing.
Do not send any more than a single email message a week. Your customer base is likely made up of people who are busy and receive many messages each day. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).
The importance of branding your business extends all the way down to your e-mail marketing efforts. Because of this, it’s important to take some time and create a template that lets you put your colors, company logo and fonts from your site into your emails. Doing so can help your readers to recognize your company instantly.
Use feedback, that is both active and passive, to improve your marketing campaigns. Active feedback will give you very direct answers to public opinion of your brand. You ask for suggestions or comments, and you will receive them. Passive feedback is more subtle and even invisible to the reader. Passive feedback involves the use of various tools that show you which links are being clicked on most often, and which pages are getting the most response from your site visitors.
Marketing via email proves to be a smart way to keep in touch with customers and clients. Use the information in the article you went over when creating an email promoting campaign and you will see it do well. If you use email to get your message out, it can be relatively easy to promote your company.