A lot of life is taking place online now, so websites that don’t perform well won’t receive a lot of positive attention. As you continue learning about web page design, your websites will begin to garner more and more traffic.
Don’t pile on the graphics. Although graphics are necessary make your site project a professional, well-designed and cohesive look, having too many can make it look cluttered. Graphics should be used to improve the site, not overdecorate it. Using an adequate amount of graphics keeps clutter away and helps you focus on site usability.
Make sure that every action can be cancelled if needed. Whether filling out forms, signing up for email notices or even needing browsing options, users will find this useful. When you do not allow visitors to cancel something they do not wish to complete, you are forcing them into something, which can prove detrimental to fostering return visits and/or purchases.
Pay close attention to the background of your pages. Some sites use moving GIF images in the background which may at times be good, but mostly it just makes the text hard to read. Select a wallpaper complementary to the rest of your design, so that your users will be able to negotiate the site more easily.
Design your front page to be a minimal as possible. Your front page can be the determining factor whether a visitor decides to stay or simply exits without seeing more. Make sure that you provide a very clear description about your business or other purpose for your site. Other information on your site should also be minimal, but still clear, so that you don’t overwhelm your visitors.
White is generally a safe background color to use when designing a professional website. White backgrounds not only make the text easy to read, but also make your site appear more professional, as white is the standard background color for corporate sites. Complex backgrounds can make pages unreadable and give your site an amateurish look. When it comes to backgrounds, simpler is generally better.
Make sure your site loads quickly. If visitors must wait a long time for something to load, they will want to leave the site. Try reducing Flasha and the number of graphics, implementing SSI files, optimizing pages, making expire headings, reducing CSS and JS codes and using server and client caching.
Always check for links that are broken. Do this frequently, before you upload it to your server. This is important, as visitors who click on your links expecting useful information, only to find a 404 page, will leave your site in disgust. Therefore, you want to double-check that everything is working as it should so you can avoid this from happening.
As stated above, designing a great website is not as hard as it seems. After you get the hang of it, designing web pages becomes much simpler and easier to create sites that have great looking content. Keep the tips you’ve learned here in mind.