Anyone who has an email address has most likely received some type of marketing via email. Email marketing is a way that businesses can market to existing customers, as well as reach new customers, by email. If marketing via email is something you think could be useful to your business, keep reading for great ideas.
Personalize your emails wherever possible. Just like any other marketing, those who get them will buy more from you if they feel like they know you. One way to project a friendly tone is to include the reasons they signed up for your emails, if you know what those are.
Target your chosen audience. Why would your readers want to sign up for your email list? Once you have the answer, use it to your advantage. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. Your subscription list will automatically grow as more people who are interested in your business sign up.
Craft one message that’s clear in every email. This is important, so you don’t bore or overwhelm your customers by the content you are presenting. Keep your messages on topic, of reasonable length, and interesting to read. Your customers will be pleased that they are not being bombarded with superfluous data.
Avoid bombarding your recipients with the “Buy now!” approach. This is not a very effective approach. Not only is this approach redundant, the “spammish” nature will drive off both past and potential customers. They are aware that you would like them to purchase your items, so offer them a professional, valuable relationship. They will be thankful for this and may even purchase something from you.
Make sure you have permission from the subscriber before you send them emails. Spam emails will diminish your credibility within your customer base. You could lose customers and get reported for sending unwanted emails.
Avoid sending your marketing with email near holidays. Most people will be busy celebrating and will not check their emails until they go back to work. There are times, however, when this may not be true. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
Don’t use a lot of graphics in the emails that you send. Many email readers block graphics, causing some people to miss the information which is not available in text format. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.
E-mail marketing is quite common, so common in fact that most everyone has viewed at least one marketing related email. Basically, it gives companies a way to promote their business through simple email communications. It can be an effective marketing strategy if used correctly, which you can easily you if you remember the tips listed in the article.