Many people think of e-mail marketing as spam, and thus shy away from it. You need to create emails that entice your customers to take action based on the email. For great ideas on how to accomplish this, read on.
Never send out unsolicited marketing emails. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. Your IP address could be blacklisted if there are complaints of spam and it could also give your business a bad rap.
Be sure you proofread your emails before you send them. You have to make sure all your newsletters and emails are letter perfect. Make sure you test out the format so it will work out and show up on the screen how you had imagined it. If you have put any links in your emails, make sure they are able to be clicked.
Do not send email to anyone who has not given you permission to do so. Spam emails will diminish your credibility within your customer base. Some people may be so put off by it that they may actually end up not wanting to work with you anymore.
One marketing email per week should be sufficient to maintain communication with your customers. Remember that your subscribers are busy, and that they probably receive a lot of email each day. Once you start sending more than one email per week, you may find that people don’t bother opening them, or even delete them. This is a waste of all your hard work.
Marketing emails that are important should not be sent out close to major holidays. People are off doing things rather than sitting at their computer reading emails. Of course, you should adapt this to your target audience. These exceptions would include one day sales or other similar promotions.
It is very important that you gain permission from anyone before sending correspondence by email. If you do not, you will risk losing trust of the customers and who they interact with, creating a bad name for your business. This could lead to you getting blacklisted by some of the ISPs; this could turn in to a major headache for your marketing with email campaign, and in turn, your business.
Make sure you build and follow a strategy. While uniformity and persistence is key, it will be wasted if it is not sent to the right group of consumers. Continuing to target the wrong group of potential clients simply creates ill will and is not a good use of resources.
Remember to keep your audience in mind as you take what you’ve learned here and turn it into an effective campaign. What do they wish to view? Also, what content will hold their interest? What is the best way to deliver on these questions and increase your sales? Take these ideas and start making money.