Present your wares in an attractive and informative way, and I’ll buy them. Is that really all there is to it? You bet! Your profits will increase if you make an email-based marketing campaign that fits these requirements. Read this article to find out how it can be done.
Do not engage in the distribution of unsolicited email. People who receive your unsolicited marketing messages may report them as spam. This practice is terrible for the reputation of your business, and you may even get your IP address blocked by ISPs if they receive complaints about your unsolicited messages.
Do your best to keep your email message personal. As with many other types of marketing, people are more likely to respond if they feel a personal connection with you. For example, if you know why they signed up to get emails from you, include that reason in your email.
You can use A/B testing to improve the results of your emails’ subject lines. Take one of your emails, and divide the mailing list in two. Send each half of the list the same mail, but with differing subject lines. You can learn which subject wording is most influential in getting your customer base to open your messages.
Don’t spam your customer base; get permission to send emails. If you begin sending out spam emails then the likelihood is that you will not be taken seriously. Most people will not only delete the email, but also resolve to never do business with you in the future.
Use a double opt-in procedure that will ensure that your subscribers really desire your emails. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.
Minimize your use of graphics in your emails to customers. Many email clients don’t allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it. Also, a lot of these email programs may just send these emails directly to the junk folder if too many graphics are used.
Make sure you have a clear, unsubscribe button. Do not forget to insert the unsubscribe link or put it in a hard-to-find spot. It is important that your customers feel in control and that they aren’t being forced into anything.
You should not use images to convey your most important information. A lot of new email clients do not show images automatically. This might mean that your emails are unpleasant to look out, or can’t be read at all, because of the images that they contain. Use clear and readable text for your relevant information, and ensure that all images have a descriptive alt tag.
Now that you have information when it comes to marketing your company using email, create your content in an eye-catching and interesting way. Consider the things that you would like to see if the products that you sell are shown to you and market to yourself. The results you obtain in such a short amount of time will amaze you.