It’s important to make sure that the people receiving your emails actually want to be receiving them. The fastest way to lose consumers is by giving them emails that they don’t want to receive. This article contains several tips to ensure that your emails are communicating well with your target audience.
Always get permission before adding someone to your email list. If you fail to do this, customers who did not agree to receive your emails may report your company for sending spam, and you are more than likely to lose their business.
All emails should be proofread before they are sent out. Every single email and newsletter must be perfect. Double check how the layout will look on all platforms, from your browser to your cell phone. Don’t forget, if you have embedded links, to check the links to be sure they function properly.
Keep your emails consistent. Always use the same company logo and colors in your email. Always use a legible font. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. Familiarity is a crucial factor to the success of your marketing with email campaign, and your overall business.
Be sure to get permission before you use email to contact anyone. People typically think of emails that aren’t desired by them as spam. As a result, they’ll likely ignore or delete these messages without even viewing them. Sending emails to people who have not given you permission to do so may also violate the policies of your ISP.
Use a double opt-in procedure that will ensure that your subscribers really desire your emails. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
Try not to send out important emails on or around any major holidays. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer. Yet, there may be exceptions to this. These could include Black Friday emails or emails related to other specific events.
Your emails should contain calls to action. Subscribers should be aware of what you would like them to do, because you tell them flat out. If you have links, make them obvious and include the instructions on how they should be used. You can include your links at the top and at the bottom of your emails for more exposure.
Clearly, it is critical that you send messages only to those interested in receiving them. If you are blasting out emails to consumers who do not want this kind of communication, they will complain, and you will end up losing business. Use the information in the tips you just read to ensure that all of your subscribers want to receive emails from you.