Have you started an e-mail marketing campaign, but aren’t seeing the results you want? Maybe you are interested in taking advantage of this useful tool, but don’t know where to start? You’ve arrived at the right spot! Keep reading to learn more about writing good emails and getting more people to subscribe to them.
Only send your emails to clients and people that you know. Sending emails to people who have never heard of you or what you have to sell is spam. They will wonder if they know you and whether or not they care about what you’re offering. Oftentimes, these suspicious emails go straight to the trash and you see no benefit from them.
Utilize A/B testing to determine the most effective type of subject line. Split your email list in half and send emails to the two groups of addresses using different subject lines. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
Test your email layouts. The top of the emails should always contain the most interesting and important information. Try out different approaches to see what gives you the best reaction. When you have a layout that is very effective, stick with it. This helps your customers form expectations about future emails and lets them easily find the information they’re looking for.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Provide your customers with articles of interest with valuable information that is not included in your website content. Include offers for your products or services. Don’t just send an email when you are trying to sell something, also send things like special offers or a holiday greeting.
Avoid sending out important marketing messages too close to major holidays. People are off doing things rather than sitting at their computer reading emails. Keep in mind that there could be exceptions to this. These exceptions would include one day sales or other similar promotions.
Give your customers some type of incentive in your emails. They are more likely to purchase from you if they are given an adequate reason to. Consider options such as, free shipping for larger orders of fifty dollars or more.
Do not send emails that use images to convey the most important information. A lot of new email clients do not show images automatically. If a person is reading your email in one of these clients, it can make your message look strange or even render it unreadable. Use clear and readable text for your relevant information, and ensure that all images have a descriptive alt tag.
While e-mail marketing is a highly effective tool, it only works well if you use it properly. Luckily you have this article and the tips in it that can help you with email promoting. Start applying these tips, and you’ll quickly witness good things from email marketing.