If you run a business, most likely your customers are on a social network site. That means your business needs to be there too. Explore the many social networking sites, and create a marketing campaign for the ones that best fit your business mix. This is a great way to form relationships and create new customers.
Make sure that the top of all your blog postings have a share button for Facebook. By doing so, viewers of your blog can then on-share the post to their friends. The number of people that have access to your blog greatly increases, and this translates into more visitors who may utilize your services or buy your products.
You should offer discounts and coupon codes to the people who connect with you on social networks. You should offer them something they are not able to obtain elsewhere. For instance, start a fun contest. If contests are not your thing, you can still give your followers access to deals that regular customers won’t be able to get. You can make announcements that are exclusive to your social media marketing sites.
When designing your social media marketing strategy, you should put a great deal of thought into your company’s objectives and priorities. If you put too much time and money into trends, then your long-term marketing success will be limited by the duration of each trend. Devise a strategy that incorporates many different modes of attack, and follow through accordingly.
Interact with your followers on social media as often as you can! For example, respond to other users’ notes, statuses, images and updates. Don’t interrupt a conversation with irrelevant comments or links to your products. Only post relevant comments, and don’t mention your business unless the conversation naturally leads into it.
Try playing games on Facebook. Design a unique game that is related to your company’s products and services. Some brands have found a lot of success by using Facebook’s games. These have become rapidly spreading on the web. Most people, of course, would have to hire a professional to actually build the game. Never-the-less, you would be the one dictating the specifics.
Never forget to add the appropriate tags when using Twitter for posting purposes. Hashtags help your subscribed users receive your updates in their feeds. Be smart with your tags and tag groups that are likely to be interested in your product or service.
Try to stay professional, even in this day and age of social media. You should paint a picture of yourself being personable and divulge certain information, but always make sure you remain professional. Avoid participating in arguments. Remember that you can remove comments and posts that cause trouble instead of getting into fights over them. To engage with your personal friends, make a separate Facebook profile. Don’t do it through your business profile.
As you can tell, use of social networking sites is smart and effective for your business marketing. Doing this will give you a way to get the mission statement of your business out there and will also let you improve your relations with existing customers while expanding your base. If you try out this form of marketing, you will be amazed at the results.